DMA’s concept for Apero bar and restaurant on the lower ground of The Ampersand Hotel is purposely designed to stand apart from the hotel. The scheme is sophisticated yet relaxed, appealing to both houseguests and locals.
In designing this space one of the challenges we faced was how to successfully integrate all day dining – it needed to serve breakfast for hotel guests but also successfully function as an evening bar, drawing in local clientele.
We responded by creating a flexible series of zones, such as the snug’s, which are tucked around the Victorian cellar arches. Bench tables can be used for communal breakfast service and later accommodate private dining.