Hotel Indigo is a lifestyle brand that seeks to reflect the tastes and cultures of the communities in which their hotels are located. With a new food & beverage concept and hotel lobby designed by Dexter Moren Associates, Hotel Indigo Kensington hopes to unite guests & locals alike in a celebration of its neighbourhood story.
Working closely with IHG on behalf of owner The Cairn Group, DMA have completed a comprehensive refurbishment to the ground floor public areas. DMA’s interior design team were set the challenge of designing a space that would become a local landmark. The brief was about re-invigorating the site to become a proactive and integral part of the neighbourhood; creating a ‘local living room’ (the hotel reception) and a local deli (the food and beverage offer).
A key aspect of DMA’s approach was the creation of separate entrances for the hotel and café to help attract locals and create an authentic community feel. The space also includes a snug area which can be partitioned off with beautiful fluted glass screens and booked for private events and meetings.
Design elements include checkerboard flooring – a reference to the traditional deli aesthetic – and a play on detail in single elevations – banquettes with quilted leather, tongue and groove vertical paneling with chevron timber panels above. Glass prismatic lights and industrial style pendants can be adjusted to create ambient settings. The ‘neighbourhood story’ lies at the core of the concept in the hotel lobby and draws inspiration from the nearby performance venues of Earl’s Court.